From source to style
SUSTAINABILITY
Essentials Collection
ENVIRONMENTAL INITIATIVES
Starting with our core, we are replacing the conventional composition of our Magic Collection with more sustainable fibres in each product. An action only contributing to the longevity of the classic styles, designed to last and stand the test of time. Moving forward, we are committed to increasing the percentage of the more sustainable fibres used in our four seasonal collections.
FIBERS
Materials we use
fresh
Organic cotton
Our organic cotton is farmed and grown without any use of chemicals, pesticides, and defoliants. Organic cotton is much better for the farmers as well as for you and the environme
from ocean
Recycled polyester
It is made from recycled materials such as pet plastic bottles. The pre-used bottles are washed, sorted by color, cut into small flakes, melted down, and spun into new filament yarns.
from old clothing
Recycled polyester
Our recycled cotton is made in India with yarn scraps from spinning mills. By producing our garments of partly recycled cotton, we limit the use of water, chemicals and energy.
Featured collection
All IDNT®
The Danger tees unisex
Ray - Unisex eco sweatshirt
Corporative - Unisex hoodie
WWT - Unisex hoodie
